Use gear > Website to manage the public-facing site. If the public-website feature is off and nothing is published yet, Website shows Turn on your website to start building instead of the editor.

Your public URL

A school can have a published address such as:

yourcentername.bloomily.app

Confirm the organization's actual published URL before sharing it. Website branding, content, sections, and publishing live under gear > Website.

Use Website > Media for the separate rollout-gated photo/video library used by the public site. If that item is absent, manage media from the Website editor or ask an administrator to verify the feature rather than using an older URL.

Basic settings

Start with the essentials that appear across your page:

• Center name — your official name as visitors will see it.

• Logo — a square logo works best.

• Cover image — the banner photo at the top of your page.

• Contact information — address, phone, email, and your operating hours, so families know when you're open and how to reach you.

About section

This is where you tell your story: your philosophy, your approach to childcare, and what makes your center special. You can also add highlight stats — things like years in operation or number of classrooms — to give families a quick feel for your center.

Tip: write in a warm, welcoming tone. Parents want to feel that their child will be cared for by people who genuinely love what they do.

Programs

List each program you offer — Infant, Toddler, Preschool, camps, and so on. For each one, families will want to see:

• The age range served.

• A short description of the program and curriculum highlights.

• Schedule options — full-time, part-time, before/after care.

Don't forget any extras that set you apart, like summer programs, enrichment activities, or meals included.

Photo gallery

Photos help families picture their child at your center. Good candidates are your classrooms and learning spaces, outdoor areas and playgrounds, and children engaged in activities.

Important: only use photos where you have proper consent from parents to share children's images publicly. When in doubt, use photos of your spaces or of activities that don't show children's faces. For how photo consent and visibility work inside Bloomily, see Photo albums and sharing media with families.

FAQs and other sections

In Website > Overview, choose No website, Enrollment page, or Full website. Design offers choices for that mode. Sections edits Full website composition; content homes include Overview, Catalog, Team, Reviews & FAQ, Calendar, Media and Domain.

The FAQ section is worth filling in — answer the questions prospective families ask most, like tuition, hours, what to bring, and how the waitlist works. It saves your front desk the same phone call over and over.

Show up when families search Google

Many families look for care by searching Google for care near them. Google shows schools on its map from each school's Google Business Profile. These steps link that profile to your Bloomily site.

1. Add or claim your Google profile. It is free. Follow Google's steps in Add or claim your Business Profile. Google may ask you to verify your school before your profile shows.

2. Use the same name, address and phone. Your school's name, street address and phone number on Google should match your Bloomily site exactly.

3. Link your Bloomily site as your website. In your Google profile, set your website to your Bloomily web address:

• If your own domain is live on gear > Website > Domain, use it, like yourschool.com.

• If not, use yourcentername.bloomily.app, with the Public URL from gear > Website > Overview in place of yourcentername.

Your website must be on: in gear > Website > Overview, choose Enrollment page or Full website. Keep Allow search engines to index this site ticked. Write a Search description too. Google can show it under your name in search results.

4. Add your tour page as your booking link. Then families can ask for a tour right from Google.

1. Set your tour times in Enrollment > Tours > Set tour times. No Tours tab yet? If your page has a Book a tour button, gear > Website > Overview shows Tour booking under What your website needs, with a link to Tours.

2. On a full website, keep Show tour booking ticked in gear > Website > Overview.

3. Your tour page is your web address with /book-tour at the end, like yourcentername.bloomily.app/book-tour. Open it once to check that it works.

4. On Google, open your Business Profile. Choose Booking on Google Search, or Edit profile and then Booking on Google Maps. Select Add link, paste your tour page, and select Save. Google's steps are in Manage your local business links.

5. Keep both up to date. When your hours, phone or address change, change them on Google and on your Bloomily site.

Preview and publish

Use Preview and review the public output before publishing. An unpublished page is not public yet, but saving changes to an already published page can affect families immediately. Confirm the mode, publication state and actual URL before saving or sharing.